Precision Marketing for Australia’s Firearms Sports and Industry
Targeted Branding, Marketing, and Social Media Solutions for Shooting Clubs, Coaches, Retailers, and Distributors
Boost Your Business with Ballistic Branding
Industry-specific marketing to connect with your audience
Ballistic Branding is a specialized marketing agency that serves the unique needs of Australia’s shooting sports industry. We provide comprehensive marketing, branding, and social media services tailored to shooting clubs, coaches, firearms retailers, and distributors. Our deep understanding of Olympic-style shooting disciplines (pistol, rifle, shotgun) and industry regulations ensures that our marketing strategies are effective, compliant, and designed to achieve tangible results.
Our services
Marketing & Branding: Build a strong, recognizable brand that stands out in the competitive firearms market.
Social Media Solutions: From daily management to in-depth training, we help you leverage platforms like Facebook, Instagram, and LinkedIn to connect with your audience.
Content Creation: Engaging, high-quality content that speaks directly to your clients or club members—whether it’s blogs, videos, or product showcases.
Website Development & Training: We offer “off-the-shelf” websites with simple, easy-to-manage designs that empower you to take control of your digital presence. No technical skills needed!
Search Engine Optimization (SEO): We improve your site’s search rankings so you can be easily found by your target market.
Who we work with
At Ballistic Branding, we proudly partner with a diverse range of professionals and organizations across Australia’s shooting sports and firearms industry. Our clients include shooting clubs looking to attract new members and promote events, coaches aiming to build their reputation and grow their client base, firearms retailers seeking to enhance their online presence and boost sales, and distributors/importers working to establish strong connections with retail partners. Whether you are a small club with limited resources or a large distributor managing multiple product lines, we tailor our solutions to meet your specific needs, helping you achieve sustainable growth and visibility in your niche.
Who We Are
About John Gray - Chief Marksman, Ballistic Branding
John Gray, the Chief Marksman and founder of Ballistic Branding, brings a unique blend of competitive experience, industry insight, and marketing expertise to Australia’s shooting sports community. A passionate competitor in target shooting disciplines, John specialises in ISSF Pistol events, a sport that requires precision, focus, and discipline—qualities that he brings into every aspect of his professional life. John’s passion for shooting isn’t confined to himself; it’s a family affair, with several family members also competing and representing their State at the national level. This has fostered a deep connection to the sport and a personal understanding of the challenges faced by those involved.
Raised on a family farm where firearms were a way of life, John grew up appreciating the importance of responsibility, safety, and skill. Though his love for competitive pistol shooting came later in life, it quickly became a defining part of who he is. Over time, John recognized that shooting clubs, retailers, and coaches in the industry lacked access to high-quality marketing and branding services. Too often, those who didn’t understand the nuances of the sport imposed preconceived, and often misinformed, notions about it—leading to ineffective or irrelevant strategies. That’s where Ballistic Branding steps in.
With over 20 years of experience advising businesses on marketing in another sector, John launched Ballistic Branding as a way to give back to a sport and industry he cares deeply about. His mission is simple: to provide clubs, retailers, and industry professionals with tailored marketing solutions that reflect the unique identity of the firearms sports community. By leveraging both his personal experience in competitive shooting and his extensive business background, John ensures that Ballistic Branding offers practical, effective strategies from someone who truly understands the industry from the inside out.